I am delighted that people around the world have voted for polar bears to be one of the NewBig 5 of wildlife photography, not only because they are my favourite animals but most importantly because they need to be protected.

Polar bears are a keystone species. They keep the fragile Arctic ecosystem in balance and help other species survive.
They are at the top of their food chain, but they have one predator of their own: humans. Armed with guns.
Every year, anywhere from 3-4% of the estimated population of 26,000 — the equivalent of 800 to 1,000 individuals bears — are killed by humans.
This has to stop!

Check-out the website to know more about this project
https://www.newbig5.com